Videos for Kwiknotz 1

Marketing the Beatles Rock Band
MTV’s video game features the Fab Four
Despite a slump in video-game sales, MTV is betting Beatles Rock Band will appeal to boomers and their kids when it come out in September, offering the songs digitally for the first time

Shipping Success
DHL’s Hans Hickler

While no overnight success, DHL Express USA is trying to deliver satisfaction. CEO Hans Hickler talks to BusinessWeek’s Jena McGregor about DHL’s strategy to deliver market share growth 

Designing for Women
Female-Friendly Products

Hardware stores, car companies, and electronics manufacturers are just a few of the businesses making changes to attract more female customers. We look at products and services designed to catch the eye of women and see how they are faring 

The Next Big Thing
Michael Tchong, Author, ‘Ubercool’

Ubercool’s Michael Tchong makes his living spotting trends. What does he see as the hottest ones? 

Estee Lauder CEO
William P. Lauder

William P. Lauder, President and CEO, Estee Lauder Companies, discusses making over one of the world’s top manufacturers and marketers of skin care, makeup, fragrance, and other products 

Male Shoppers
Targeting male consumersMadison Avenue can’t seem to get it right when targeting male consumers. We explore the different ”types” of men and learn what works and what doesn’t in marketing to them 

Marketing To Women

Companies ranging from paint sellers to electronics giants are redesigning their products for women. They are realizing that women make most household purchasing decisions. We show you how catalogs and stores are even changing their layouts to reach female customers.   

Trends in Marketing
New ways to attract consumers

Pop-up stores: One week it’s there, the next it’s gone. We explore how marketers are trying to stay one step ahead of consumers fatigued by the non-stop barrage of advertising