September 2009
1 post
WatchMarketing the Beatles Rock Band MTV’s video game features the Fab Four Despite a slump in video-game sales, MTV is betting Beatles Rock Band will appeal to boomers and their kids when it come out in September, offering the songs digitally for the first time
April 2008
7 posts
WatchShipping Success DHL’s Hans Hickler While no overnight success, DHL Express USA is trying to deliver satisfaction. CEO Hans Hickler talks to BusinessWeek’s Jena McGregor about DHL’s strategy to deliver market share growth
WatchDesigning for Women Female-Friendly Products Hardware stores, car companies, and electronics manufacturers are just a few of the businesses making changes to attract more female customers. We look at products and services designed to catch the eye of women and see how they are faring
WatchThe Next Big Thing Michael Tchong, Author, ‘Ubercool’ Ubercool’s Michael Tchong makes his living spotting trends. What does he see as the hottest ones?
WatchEstee Lauder CEO William P. Lauder William P. Lauder, President and CEO, Estee Lauder Companies, discusses making over one of the world’s top manufacturers and marketers of skin care, makeup, fragrance, and other products
WatchMale Shoppers Targeting male consumersMadison Avenue can’t seem to get it right when targeting male consumers. We explore the different ”types” of men and learn what works and what doesn’t in marketing to them
WatchMarketing To Women Companies ranging from paint sellers to electronics giants are redesigning their products for women. They are realizing that women make most household purchasing decisions. We show you how catalogs and stores are even changing their layouts to reach female customers.
WatchTrends in Marketing New ways to attract consumers Pop-up stores: One week it’s there, the next it’s gone. We explore how marketers are trying to stay one step ahead of consumers fatigued by the non-stop barrage of advertising